Campaign strategy instrument

Developing behaviour-changing campaigns is a challenge. Because people regularly allow themselves to be driven by all sorts of habits, automatisms and temptations in their environment, behaviour often appears to be difficult to steer. So the development of effective campaigns calls for clear strategic choices. The document you are reading is CASI 3.0. This Campaign strategy instrument is designed to support campaign managers in the development of effective campaign strategies based on insights gleaned from behavioural sciences.

CASI 3.0 consists of the following parts: