Message house

A message house groups multiple messages under one ‘roof’. It provides an overarching narrative for when different messages are used for different target audiences, or when multiple parties are speaking from their individual perspectives.


  • A message house can be used when a single message is being voiced by multiple communicators, or when the message needs to reach multiple target audiences.
  • It can also be used to bring together the different arguments for a given position and to provide support for each argument.
  • If there are several dominant frames, a message house can be used to help find an overarching narrative under which all frames fit.

The benefits of a message house

A message house ensures you have an overarching story that can be used by the various parties concerned. At a glance it gives parties an overview of the underlying core messages of their partners, which can lead to greater cohesion when it comes to communication.